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Why is website traffic analysis is important? |
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Analysing your website traffic statistics can be a valuable tool for different reasons:
:: Reviewing the effectiveness of your various
brand and marketing campaigns
:: Reviewing the operational effectiveness of
the website's navigation and structure |
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Website traffic can be analysed by viewing the statistics found in the web server log file, or tracking the traffic data externally through the integration of code to specific pages.
Each tracking option has its advantages and disadvantages, so it is recommended that you subscribe to both options for a thorough review of your website traffic. |
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Understanding the website traffic log report |
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Getting Started |
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Report Summary |
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Website Visitors |
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:: Website traffic statistics reveal vital data about
the effectiveness of individual pages, referrals,
visitor habits and motivation.
:: It basically records what visitors are doing on
your website and this is essential data to any
successful marketing campaign.
:: Before we begin, it is recommended that you
download the sample report to follow. The
sample report is in a PDF file format requiring
the free Acrobat Reader to view. |
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:: As you can see from the sample report, the
report summary consists of 'hits', 'visitors', 'page
views' and 'bandwidth'.
:: There is a general misconception that 'hits'
equals the number of visits your website is
receiving. It is actually the number of data
requests received by your website.
:: For example, if your website page has 15x
images on it, the website server records this as
15x hits. However, the 15x hits are from a single
visitor viewing a single page on your website. |
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:: Analysis of 'hits' alone can be misleading. The
'visitor' figures are a more accurate measure of
your website's visitor activity and can be further
analysed by looking at the following categories.
:: The 'most popular', 'top entry' and 'top exit' page
categories are a detailed look at where your
visitors are going, which page they arrived at and
which page they left.
:: The 'page views' and 'bandwidth' categories are
not critical in your analysis, but always
interesting to look at. |
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Website Referrers |
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Search Engines & Phrases |
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Conclusion |
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:: After you have analysed your 'visitor' statistics,
next up is your 'referrers' and 'search phrases'.
:: Notice what 'search phrases' are directing a
specific type of visitor to your website and if
particular 'referrers' are doing the same, such as
affiliate, network partners or websites with your
online advertising.
:: The more targeted the visitor - meaning that they
find what they are looking for on your website -
the more valuable that 'referrer' or 'search
phrase' is. |
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:: Close monitoring of the 'search phrases' and
'search engines' that your visitors are using to
find your website will give you an understanding
of your visitor's needs and motivations.
:: So invest more in either the search phrase, or
the affiliate, network partners or websites with
your online advertising.
:: However, if you find a large number of visitors
are being misdirected to your website by a
particular 'search phrase', then consider a
'search phrase' adjustment. |
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:: Finally, if you notice that users are finding your
website by simply typing in your business or
organisation name, break open the champagne!
:: It means you have achieved a significant level of
brand recognition, and this is a sure sign of
growing success.
:: For professional assistance with your
website traffic analysis, contact us. |
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| Discover how to make your passions & brand in sync through: |
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