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Sitemap navigation You are here: HOME » IDWORKS » BRAND VS BRAND IDENTITY
         
What is a brand?
 
:: The brand stands for the promise
   and the expectations within each
   consumer’s mind about your
   product(s), service(s), business
   or organisation.


:: Consumers fall in love with your
   brand, trust it, buy it and let it
   define their identity.


:: The brand works as a filtering
   device in the market place and is
   not what your business or
   organisation says it is, but rather
   what your consumers say it is.
  Brand vs Brand Identity  
What is brand identity?
 
:: The brand is like an orange - to
   consume it, you need to get
   through the skin. The brand
   identity
is the skin, or point of
   entry to your business or
   organisation's brand.


:: Consumers can see, hear, touch
   and hold your brand identity.


:: The brand identity increases
   consumer awareness and
   cultivates passionate loyalty by
   representing clarity, consistency,
   status, and reassurance.
 
  Helpful Information       The 2 elements of a brand identity               Return to Top  
    - Advertisement -
Note 01 Brand Name
 
The brand name is the verbal expression of the Brand Identity. There are 6x name types that are available for your brand name.
Learn More »



Every piece of verbal or visual communication with your brand name on it is an opportunity to associate your brand identity with a brand image and experience. Learn More »
 
Note 02 Brand Logo
 
The brand logo is the visual expression of the Brand Identity. There are 6x logo types that are available for your brand logo.
Learn More »



Every piece of visual communication with your brand logo on it is an opportunity to associate your brand identity with a brand image and experience. Learn More »
 
 
Contact Us   Contact us when your valuable brand identity needs to be memorable in the minds of your consumers. Lync Creative™ will assist you.
 
 
 
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