:: Contains just the brand name without any
accompanying visual symbol because the
name itself is distinct and unique enough.
:: For example: One Steel [ Resource Materials ]
and Rio Tinto [ Resource Materials ] |
|
:: Generally utilises the first letter of the brand
name to create a distinct letterform that
establishes visual ownership of that letter.
:: For example: Telstra [ Telecommunications ]
and Westpac Bank [ Financial Services ] |
|
:: A visual mark or symbol which the brand is
inextricably connected to. They often look like
shields which is where they originate from.
:: For example: Boral [ Resource Materials ] and
Caltex Australia [ Energy ] |
:: Generally utilises a common, yet strong visual
pictorial icon or symbol to establish visual
ownership of that image.
:: For example: Qantas Airways [ Flying Kangaroo ]
and Woolworths [ Peeled Apple Skin ] |
|
:: Similar to a pictorial style logo, but the visual
image is personified giving it a life of its own
that acts as an ambassador for the brand.
:: For example: ABC Learning Centres [ Child
Care ] and St George Bank [ Financial Services ] |
|
:: A visual symbol that conveys a big idea or brand
attribute and often embodies strategic ambiguity.
This type of brand logo is the most difficult to
succeed with.
:: For example: Challenger Financial Services |
