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CREATIVESERVICES |
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| 231178™ DESIGN's studio delivers tailored creative visual solutions that add value to your marketing and communication strategies through our creative services |
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CREATIVEPACKAGES |
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Recommended investments in your business through our value packages: |
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CREATIVEPROCESSES |
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See how your investment in our creativity delivers inspired results through our creative processes: |
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WHY 231178™ DESIGN? |
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STUDIO PORTFOLIO |
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231178™ DESIGN has collaborated with a variety of clients over the years. Our clientele range from small to medium enterprises establishing their business to popular brands with leading market positions in their respective industries. Browse through our Graphic Design & Production portfolio to see what we have achieved for our clientele.
To view our other portfolios, please select from the following creative services: |
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Client:
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Project: |
Allowance Incorporated
www.allowance.org.au
Corporate Identity + Print Management |
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Brief: Allowance Incorporated required a stronger corporate identity that people with disabilities would feel confident engaging. These people are a disadvantaged group that requires more sensitivity in the approach of gaining their trust. As a minority group, establishing a strong prevalent brand in the niche market is essential.
Solution: As a result of the creative process, we successfully delivered a vibrant and consistent corporate identity that was applied to their business cards, information packages and website.
Included in the information packages were presentation folders holding business cards and assorted documents to help educate people with disabilities about quality attendant care services. Attendant care services are about shifting the focus from people's handicaps to the independence enjoyed as a result of utilising the service.
The corporate identity applied to both the business cards and the presentation folders provided Allowance Incorporated with a total package that easily demonstrates their ability to deliver quality attendant care solutions.
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Client:
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Bamboo Court
unavailable
Graphic Design + Marketing & Communications |
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Brief: Bamboo Court required an economical direct marketing campaign to stay connected with their existing customers, as well as engage new customers in the local market. These customers are a time-poor group that require quick, convenient and quality Chinese cuisine. They are also a large consumer group, so establishing a strong prevalent brand in the local market is essential.
Solution: As a result of the creative process, we successfully delivered an economical take away menu design template on which we applied their established corporate identity.
Included in the take away menus were new meals to try and their staple Chinese meals, plus rewarding incentives for remaining loyal. Take away services are about convenience and the design emphasises this with the layout of the menu catering for quick readability and easy mail box distribution.
The take away menus provided Bamboo Court with an economical direct marketing campaign that spread their brand further afield, while entrenching their popularity amongst the locals. |
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Coty Beauty Australia
www.coty.com
Graphic Design + Marketing & Communications |
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Brief: Coty Beauty Australia required an economical direct marketing campaign to stimulate sales growth amongst their existing network of retail clientele. These retailers are not only the main distribution points of their beauty products, but also of the competition's as well. Therefore, offering more enticing incentives is critical in acquiring the shelf space to promote their product brands and generate sales growth.
Solution: As a result of the creative process, we successfully delivered an economical range of product flyers on which we applied their established corporate identity.
The product flyers are conveniently optimised for print delivery and electronic distribution via email. They included attractive discounts for all bulk purchases of their beauty products, such as Adidas Toiletries, Cutex Nails and The Healing Garden. Sales growth is about maintaining or improving market share and the quickest way to achieve this is through discounting.
The product flyers provided Coty Beauty Australia with an economical direct marketing campaign that stimulated sales growth in their range of beauty products, while also promoting the individual products' brand. |
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CSM Energy Limited
www.csmenergy.com.au
Corporate Identity + Graphic Design + Print Management |
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Brief: CSM Energy required a corporate identity that sophisticated and institutional investors in the clean energy sector would feel confident engaging. Their wealthy clientele are happy to invest money into new business ventures that offer excellent returns on their investments, as well as reducing the reliance on polluting energy generation. They are also an opportunistic group who are well connected with competing proposals to develop the next 'big business', so establishing a strong credible brand in this niche market is essential.
Solution: As a result of the creative process, we successfully delivered a professional and conservative corporate identity that was applied to their website, business cards, and information memorandum.
The corporate identity consists of a logo artwork with a gas flame that is evocative of the type of energy produced by the company. The information memorandum was conveniently optimised for print delivery and electronic distribution via email. Included were pages of information supported by diagrams, charts, and graphs to explain the potential risks and returns of investment. Investing is commonly compared to gambling, but for professional investors it is about feeling confident in the management team that will be running the business to ensure that it will be a success.
The corporate identity applied to the website, business cards, and information memorandum provided CSM Energy with a professional package that instilled confidence in the investors looking to support the clean energy venture. |
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Design Graphics Warehouse
www.dgwarehouse.com
Graphic Design + Marketing & Communications |
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Brief: Design Graphics Warehouse required a highly visible targeted media marketing campaign to promote its studio facilities to prominent creative agencies in the Asia Pacific looking for expansion opportunities in Australia. As the elite in the creative and marketing industry, these clients require first class facilities in which to work. They are also a critical and particular group, so establishing a strong prevalent brand in the market is essential for any serious consideration.
Solution: As a result of the creative process, we successfully delivered a magazine spread advertisement in IDN Magazine on which we applied their established corporate identity.
The layout established a credible creative studio in a well resourced environment buzzing with creativity and was also an opportunity to brand the business. Creative people tend to be talented free spirits that are drawn to experiences and environments that flow with creative energy.
The magazine spread advertisement provided Design Graphics Warehouse with a highly visible targeted media marketing campaign that has pushed their brand into the Asia Pacific Region, while strengthening their reputation amongst the local talent. |
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Brief: Diamond Medical Secretaries required a corporate identity that medical professionals would feel confident engaging. These clients are a large group of highly skilled professionals that are time poor due to the demand of their expertise and as a result require reliable people to manage the administration of their businesses. Thus, establishing a strong prevalent brand in this market is essential to attract the contracts.
Solution: As a result of the creative process, we successfully delivered a professional and clean corporate identity that was also applied to their stationery set and website.
Included in the stationery set were business cards and letterheads to deliver a complete identity that evoked a credible brand image of quality and reliability. Long term medical administration services are highly sort after due to a high turnover of staff, so the opportunity to outsource this aspect is very attractive to medical professionals.
The corporate identity applied to both the stationery set and website provided Diamond Medical Secretaries with a total package that instilled confidence in medical professionals seeking reliable administration partnerships. |
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G2M Alliance
unavailable
Corporate Identity + Print Management |
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Brief: Gas To Market Alliance (G2M Alliance) required a corporate identity where established coal miners would feel confident engaging. Coal miners want work with other complimentary partners who can reduce carbon emmissions while also generating income. G2M Alliance operates in an emerging carbon market which offers great opportunity, so establishing a strong credible brand in this niche market is essential.
Solution: As a result of the creative process, we successfully delivered a professional and conservative corporate identity that was applied to their business cards.
The corporate identity consisted of a logo artwork with dynamic letterforms evocative of the fast, reliable and environmentally friendly services that they provide.
This corporate identity applied to the business cards provided G2M Alliance with a professional identity that instilled confidence in coal miners looking to profit financially and enironmentally from their operations. |
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Brief: GBC Australia required an economical direct marketing campaign to stimulate sales growth for office products. These retailers are not only the main distributions points for their office products but also the competition. So equipping their sales staff with the necessary quality marketing support material is essential to selling the office products, as well as promote the brand in the market place.
Solution: As a result of the creative process, we successfully delivered an economical range of product flyers on which we applied their established corporate identity.
These product flyers were conveniently optimised for print delivery and electronic distribution via email. It explained the mechanics of new office products and promote their benefits to consumers, hence encouraging retailers to stock the products. Sales growth is about maintaining or improving market share and one way to achieve this is through a new product launch.
The product flyers provided GBC Australia with an economical direct marketing campaign that stimulated sales growth in their office products, while promoting their brand in the market place. |
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Client:
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GJW Training Consultants
www.gjwtraining.com.au
Corporate Identity + Print Management |
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Brief: GJW Training Consultants required a corporate identity that businesses seeking empowering human resource strategies would feel confident engaging. This clientele is a diverse group that ranges from employers in small to medium enterprises all the way to human resource departments of large corporations. As such, establishing a strong prevalent brand in the market is essential to remain competitive.
Solution: As a result of the creative process, we successfully delivered a professional and elegant corporate identity that was also applied to their stationery set and website.
The corporate identity consists of a logo artwork with the 3x main letters of the company stylised in a distinct fashion to portray an experienced and successful consultancy. The stationery set included business cards, letterheads and with compliments slips to deliver a professional image that complemented the corporate identity's qualities. Reducing staff turnover and increasing staff productivity is big business, so finding a consultancy to successfully achieve those goals in their business is highly sort after.
The corporate identity applied to both the stationery set and website provided GJW Training Consultants with a total package that instilled confidence in employers seeking to empower their employees and reduce turnover of staff. |
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Client:
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Go Go Conveyancing
unavailable
Corporate Identity |
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Brief: Go Go Conveyancing required a unique corporate identity that home buyers and property investors alike would feel confident engaging. Conveyancing is very competitive with solicitors and licensed conveyancers both operating in the same space. The industry supports a large sector, so establishing a strong, prevalent brand is essential to penetrating the market.
Solution: As a result of the creative process, we successfully delivered a vibrant and colourful corporate identity that was applied to their stationery set.
The corporate identity consists of a logo artwork with a friendly house character that symbolised the entire identity's proposition of delivering quick conveyancing. The stationery set included business cards, letterheads and with compliments slips to deliver a professional image to reflect the corporate identity's qualities. Quick and affordable conveyancing from solicitors are difficult to find, so establishing a brand that delivers this will lead to success.
The corporate identity applied to the stationery set provided Go Go Conveyancing with a total package that attracts and builds confidence in the difficult NSW housing market affected by the current affordability crisis. |
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Hewlett-Packard Australia
www.hp.com.au
Graphic Design + Marketing & Communications |
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Brief: Hewlett-Packard Australia ('hp') required an economical direct marketing campaign to stay connected and empower their staff. Often staff feel unappreciated by their employers, or morale in the company is low due to changes taking place in the office. As their skills and productivity determine the profitability of the business, it is critical that the employees are not kept in the dark about the company and feel appreciated for their good work.
Solution: As a result of the creative process, we successfully delivered an economical seasonal newsletter on which we applied their established corporate identity.
These newsletter were conveniently optimised for print delivery and electronic distribution via email. It keeps employees informed of the company's latest initiatives and satisfied with special promotions on new hp products designed for the staff only. A happy work environment is an important ingredient to a successful company.
The newsletter provided hp Australia with an economical direct marketing campaign that rewarded employees with exclusive specials on hp products while encouraging them to champion the brand amongst their social networks. |
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Brief: Martin Legal required a corporate identity that people with bankruptcy and insolvency issues would feel confident engaging. These clients are a highly stressed group who rely on legal professionals to solve complicated issues. It is a difficult market to operate in due to the clietele's fragile financial positions, so establishing a strong prevalent brand in the is essential to claiming market leadership.
Solution: As a result of the creative process, we successfully delivered a conservative and professional corporate identity that was applied to their stationery set.
The corporate identity consists of a logo artwork with a simplified Celtic icon that holds significance to the owner of the legal practice, yet has been designed to evoke tradition and prestige. The stationery set included business cards, letterheads and with compliments slips to deliver professional communication expected from a legal professional. Corporate image is an essential quality for legal practices to uphold to acquire clientele's confidence in their specialised legal skills.
The corporate identity applied to the stationery set provided Martin Legal with a total package which conveys a professional legal practice that people with bankruptcy and insolvency issues would feel confident engaging. |
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Client:
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Rock & Water Constructions
www.rockandwater.com.au
Corporate Identity + Marketing & Communications + Print Management |
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Brief: Rock & Water Constructions required a corporate identity that property developers and home renovators would feel confident engaging when building a water feature. Australians have a love affair with property and water, so there is always going to be a need for this value-adding service to artificially create a water feature. However, only property developers and the affluent home renovators commission such projects, so establishing a strong prevalent brand in the market is essential.
Solution: As a result of the creative process, we successfully delivered a professional and evocative corporate identity that was applied to their business cards, promotional flyer and website.
The corporate identity consists of a logo artwork with a water droplet creating a ripple that is evocative of the extremely satisfied results when clients commission a water feature to be built. The business cards and promotional flyer are key elements in the company's peer to peer ('P2P') network marketing strategy to distribute the brand further afield and attract a larger loyal customer base of property developers and investors who would commission more work.
The corporate identity applied to the business cards and promotional flyer provided | | | | | |
